THE RICHARDS GROUP (AUGUST 2017 – PRESENT)

As a Digital Strategist, my experience includes developing and seeing through digital and social media strategies, coordinating paid and organic approaches, streamlining corporate and local social, and managing influencer programs.

Strategist behind the Pinterest “hack” promoted pins

Choctaw Casinos & Resorts projection on the “Leaning Tower of Dallas”

Influencer program creation, strategy, and coordination

I have been the main strategist behind the Choctaw Casinos & Resorts influencer program introduced in 2018. Since then, I have introduced the strategy behind the program, provided who to work with, been the communication between all influencers and the client, coordinated visits, planned larger events to immerse influencers in the brand and connect them to the team and each other, and continued ongoing relationships with influencers.

Sub-Zero, Wolf, and Cove Social Media Playbook

Created a complete Social Media Playbook for Sub-Zero, Wolf, and Cove to provide a strategic approach to social channels for the Corporate account and how Showroom social accounts complement the brand presence. This content includes a high-level strategy along with in-depth specifics on how to set up and maintain each social channel.