TRG (2017 – 2022)

As a Digital Strategist, my experience includes developing and seeing through digital and social media strategies, coordinating paid and organic approaches, streamlining corporate and local social, and managing influencer programs.

Strategist behind the Pinterest “hack” promoted pins

These paid pins both blend in with other Pinterest pins while catching users’ attention with movement. Sharing these shows an understanding of the platform and the pins users are searching for when most likely to purchase for Thanksgiving and Christmas.

Strategist behind the Choctaw Art Walk

For the expansion of Choctaw Casino & Resort-Durant in August 2021, over __ pieces were put on display by Choctaw artists drawn from the rich heritage of the Choctaw Nation. Our team created the Choctaw Art Walk, a way to tell the story behind the art and artists with an interactive experience for visitors. The experience, driven by QR codes, includes an interactive map, behind-the-scenes videos, unlockable rewards, and a Snap lens that lets users become art themselves.

Influencer program creation, strategy, and coordination

I have been the main strategist behind the Choctaw Casinos & Resorts influencer program introduced in 2018. Since then, I have introduced the strategy behind the program, provided who to work with, been the communication between all influencers and the client, coordinated visits, planned larger events to immerse influencers in the brand and connect them to the team and each other, and continued ongoing relationships with influencers.

Choctaw Casinos & Resorts projection on the “Leaning Tower of Dallas”

Sub-Zero, Wolf, and Cove Social Media Playbook

Created a complete Social Media Playbook for Sub-Zero, Wolf, and Cove to provide a strategic approach to social channels for the Corporate account and how Showroom social accounts complement the brand presence. This content includes a high-level strategy along with in-depth specifics on how to set up and maintain each social channel.