I’m not a big reader, but John Green’s books always intrigue me. Although he’s an adult and “didn’t even relate to teenagers when [he] was a teenager”, he seems to be doing a good job now. I have only read half of Paper Towns (like I said before, I’m not a reader…), but I loved the little I read. Since the beginning of advertisements for the Paper Towns movie I was very interested. They do a great job of getting the word out about the movie. The movie has a big presence on twitter, instagram, snapchat, and tumblr. Not only do they post constantly on social media, but they have many ways to actually get involved in the marketing of the movie. They also have had the cast go on tour around the world and participate in Q&As. As a marketing major, this was very interesting to me and I’ve loved learning from the ways they market the movie.
I went to the Get Lost Get Found Tour the other day and was impressed by the uniqueness of the experience. They had a mini concert with the band, Saint Motel, who has music on the soundtrack. Then Nat Wolff, Halston Sage, and John Green came on the stage for a Q&A session. Along with that, they trusted the crowd enough to show 20 minutes of the movie. My only regret was the fact that Cara Delevingne couldn’t be there. Not going to lie, she was the main reason I really wanted to go in the first place, but I’m glad I went anyway.
I guess the point is I’m really happy I’m a marketing major and am really excited about what I’ll be able to do in the future.
